Mobile apps are the most popular topic in today’s digital world. After purchasing a smartphone, an average user is expected to spend lots of time and money on mobile apps. There are two types of income sources a mobile app can have. First, an app can be paid app. Second, an app can generate revenue through advertisement.

There are two popular networks for mobile advertisement: iAd and Revmob. Lets discuss about both of them and understand their functioning.

• Revmob: This platform is developed by BCFG. This network facilitates ads in iOS, Android and Amazon. There are four types of ad options it provide. This includes banner, link, full screen and pop-up. It is the highest paying ad network. It gives payment for number of clicks and installs. The dashboard provides detailed information about the ad campaign. It allows developers to market their apps in global marketplaces.
• iAd: This platform is developed by Apple. This platform is for third party to market their apps and to earn revenue by embedding ads in their apps which are sole in the App store by iOS. Developers get 70% of the revenue. There are two ways the revenue is being calculated: one, number of clicks and two, number of impressions.

When we compare both of these networks, Revmob seems to be a better network because of its multiplatform availability and also it is highest paying.