The use of mobile to access internet is increasing day by day. More and more people are increasingly prefers mobile over desktop for using internet. This is a revolutionary change in the field of internet browsing. Internet is becoming more and more mobile centric. People want to have internet everywhere and have it everywhere.

The increasing use of mobile is making it compulsory for advertisers to think again about their strategy. They have to put mobile as an important factor in their advertising strategy. As a result of this many changes have already started happening.

Following are some important facts about use of mobile and mobile advertising:

• Mobile phones are continuously active:  Mobile phones are always active. Unlike desktop, where the usage is limited, mobile phones are always on and available devices. Thus it creates an attractive opportunity for the mobile advertisers. They can easily and more effectively target mobile users for their benefit.
• Prompt response can be expected: Mobile advertisement can benefit advertiser in an important way in terms of user response. Mobile users are more active in their response compared to desktop users. This helps advertisers in gaining the active response of the users. This is a useful benefit for the advertisers in gaining the user response.
• Popularity of mobile apps: Mobile apps are very popular because of the increase of Smartphone usage. There is a significant importance of mobile apps in today’s age and time. Advertisers can take this opportunity as a great medium for their promotional activity. Not only they can target such apps for their advertisement, but also they can create independent apps for their promotion.
• Increasing popularity of Smartphone: There is enough research available in the market which is showing that the popularity of Smartphone is increasing day by day. It is a wonderful opportunity for the internet advertisers to start a new domain and to be popular among their respective audience.
• Individualistic targeting: With mobile phone, it is possible to understand the user better compared to a desktop user. Thus it has an opportunity to get insight on the individual level. It can be beneficial for the advertisers to target their selective audience more effectively.
• Increasing use of social media through mobile: Social media is very popular among the vast majority of the internet users. With the introduction of Smartphone, the usage has increased. This can be good news for advertisers. Advertisers can use this opportunity to combined social media and Smartphone in order to gain popularity among their audience.
• Simple way of using internet: Compared to desktop, the internet usage over phone is simple and easy. This makes it easy for the users to use it frequently and more effectively. They can use it anytime as and when they want. Thus it is a great opportunity for the advertisers to target the audience.