Because of very high number of mobile application, it has become tougher to find the relevant app in the market place. Further, it is becoming more and more difficult for the app developers to get noticed their app and to make it earn money for the business. It becomes even more difficult in the Apple app store due to limited search and discovery features. If you are not in the top 100 or 200 result it becomes very difficult for your app to get noticed. Following are some important tips you can use for the optimization of your app in the marketplace.

Use of Traditional SEO Practices: Generally users search for apps in the app store. But there are increasing number of users who are using search engine to find the app. One of the simple ways to improve search result is with the help of back linking. It is similar for web page and mobile app as well. It is about creating inbound links to your iTunes Page or web page. More inbound links means more visibility on the search engine. It is the same method, which we use to optimize our blog or the website. Content used in the description of the app is of utmost importance for the promotion of the app in the search engine. It includes title, description, keyword and category. In order to optimize the process follow these points:

• Optimization of name and URL of the app
• Proper categorization of the app
• Use of proper keywords
• Display of screenshots and icons
• App description optimization

Building link for pages of mobile app: It is a very common SEO practice to build links. The process can be leveraged for mobile app. Building link for pages of mobile app helps in creating SEO friendly environment for your mobile app. Build section particularly for app reviews, screenshots and download links on home page.

Try to get user reviews: Mobile reviews are considered in the ranking of the app in the marketplace. More positive reviews, higher the rank. Try to invite positive reviews for your app. You can offer some reward to your app users for it.